Short Film: Target Audience Profile
For all films it is important that you know who your target audience is. This provides you with a basic blueprint for what you should include in your film and what the main bulk of your audience will respond well to and more importantly what they won't respond well to. Therefore it is a very good idea to build up an audience profile for your target audience and that it what we are going to do in this post.
For our short film we are creating a horror film genre and therefore we will be making an audience profile for the horror genre. The majority of modern horror film fans are aged between 15 and 25 and thus we have decided to do our audience profile about that age group.
Facts:
* Working Life: Most will be in full time education or in a part time job with the emphasis been on their social life
* Social Life: Are the most likely to go out on a night with their peers, much of their income will be spend on nights out
* Home Life: Most will either still be living with parents, in student accommodation or in a rented homes - very few own their own property
* Finance: Most will not be in full time employment so finances come either from part time jobs, family or student loans
Media Use:
* This generation tend to get most of their information from more modern forms of media i.e. TV, Internet
* When it comes to TV use most of this generation will tend to be drawn towards watching music channels, Sit-coms and sports (males)
* Internet use shows that this age group is the most likely to use social network sites such as Facebook, Myspace and Twitter etc
* This is also the age group that consumes the largest variety of music genre and therefore consumes the most music
Cinema habits:
* This age group are the most likely to go to the cinema with a group of friends, The average group size is 4
* While at the cinema 96% of this audience will watch the adverts at the beginning of the film
* They are most likely to go see a film within the first 2 weeks of its release with 72% of 15-25 year old's visits to the cinema to see a film that has been on release less then 2 months
* 23% of the age group are heavy cinema goers, this is classed as going to the cinema at least once a month
This information is taking from a Pearl and Dean Survey
Cinema Tastes:
To find out the cinema tastes of local 15 to 25 year olds we are going to produce our own questionnaire to find out information about their cinema taste's. Here is the questions that our questionnaire will include:
1. How many times have you been to the cinema in the past month?
2. Would you say that is the usual amount of times you would visit a cinema? (If not please specify what would normally be average)
3. Do you often use the Orange Wednesdays offer
4. What genre films do you prefer to watch?
5. Is their any genre of film that you would avoid?
6. Who do you normally visit the cinema with?
7. Do you prefer to visit the cinema or a DVD?
8. Could you give us a reason for your previous answer?
9. Do you ever watch short films?
10. If so, where do you watch them? e.g. online, Virgin TV etc
11. Approximately how many DVD's do you own?
12. Do you ever look at DVD extra's?
13. Do you ever rent DVD's or films over the internet?
14. Do you watch on-demand films? e.g. Sky Movies, Virgin On Demand
15. Do you ever watch films online?
16. How do you find out about the film world?
17. Do you hold a subscription to anything to do with films?
18. When choosing which film to watch do you pay attention to reviews?
19. Do you watch films because they receive awards? e.g. Oscars,BAFTA's
20. Do you watch films based on their star power?
21. Do you watch films because they are made by a particular director?
22. Do you ever watch films based on which studio releases them?
